KEYNOTE
Keynote
FEATURED SESSION
Cirque du Soleil Keynote
Designing Emotional Impact at Scale: Lessons from Cirque du Soleil
Airports are no longer just transit points. They are complex experiential ecosystems where emotion and human connection increasingly define the travel experience. Known for creating large-scale, emotion-driven shows, Cirque du Soleil has spent decades designing storytelling that transforms audiences into advocates.
In this keynote, Cirque du Soleil explores how emotional resonance drives lasting impact, and how these principles can be applied to the airport environment. From designing immersive universes that passengers want to enter, explore, and share, to using entertainment, narrative, and sensory moments to humanize large infrastructures, this session will reveal how experience design can elevate dwell time, memorability, and engagement.
Drawing on global audience insights and creative frameworks, this keynote will leave attendees with practical inspiration for reimagining airports as emotional journeys.
Florent Bayle-Laboure
Executive Leader in Live Entertainment & Creative Industries
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